Week 2: Many Different Points of View
This week we got to dig deeper into the psychology and rules of user experience design, which was fascinating to me. What fascinated me most, however, was the outcome of an assignment we had to do. We each had to find one bad and one good example of UX design, and I chose Amazon as my positive example. In my mind, I have been so thrilled by their simple check-out and service that in my mind, Amazon seems to define top-tier user-focused design. However, one of the other students used Amazon as their negative example. I was surprised at first, but understood as I read. She was focusing on using Amazon specifically to watch Amazon Videos, and described how the patterns are not set up to make that process intuitive. I have had the same issue on Amazon, in fact, but primarily use it for shopping, so that user problem just never concerned me that much. This just shows how important it is at the very beginning AND throughout the entire product development process to utilize user testing to ...